A few years ago Martin Scorsese made a short film, The Key To Reserva, based on a three-page script by Alfred Hitchcock. No not really; it’s actually a part of an ad campaign for Champagne and a rather big elaborate joke. Each year on Christmas day a new spot is shown on Spanish TV, and Martin Scorsese got to be the director in 2007. He only had to comply with one condition for making the film – the bottle and the name of Reserva had to appear on the screen.
It’s remarkable how he captures all the notes right out of a trademark Hitchcock film, the angles and music make this one of the best short films I have ever seen.
It’s one thing to preserve a film that’s been made. It’s another thing to preserve a film that’s not been made.
- M. Scorsese
