Louis C.K. Conducted An Experiment, Here Are The Results So Far


Louis C.K. put up a downloadable show “Live at the Beacon Theater” online for a $5 download or stream.  You can watch Louis is a NEW stand-up special with all new material for $5 in your home, from anywhere in the world.  He’s one of the most honest comedians working today and a refreshing voice in a world of very unfunny people, you need to buy it.

During an “ask me anything” session on Reddit, Louis C.K. was asked about the experience of making Pootie Tang (a film he wrote and directed).  His response was really an answer to why he’s doing this download experiment:

I thought about what if I make another special like this one and i put it up for 5 bucks again and it goes gangbusters. It makes, say, 8 million bucks. I don’t know that that is even possible. I’m trying to find out what the potential is with this one. But so if I make 8 million, which all goes through paypal right into Pig Newton, my company that makes my show and made the special. Well I would leave the money in there and make a fucking movie.

This special, if it explosed, cause really it’s only been up for 2 days, more like a pre-sale. If it really tears an asshole into the money monster who then shits dollars into my mouth (oh my god what’s wrong with me) then I will use that money to buy a home and get some security which i NEVER have had in my life and have certainly not gotten from my low budget show.

So it would have to be special number 2 that would keep the money in the company and make a movie. I have always put cash back into the work. The profit I made on last years season of louie went to buying a new RED EPIC camera which now sits here next to me and a modest but impressive collection of lenses from germany and england, which now belong to Pig Newton and will be used to shoot said 8 million dollar movie.

So, yeah it all happened and after 12 hours he broke even.  In a statement released last night, he says he had sold 110,000 copies.  So after costs were recouped and other fees paid, he’s looking at a profit of $200k, enough to do this again he said.

Read the full statement here, (an important part is below to read).

Watch or download the show here for $5, “No DRM, no regional restrictions, no crap. You can download this file, play it as much as you like, burn it to a DVD, whatever”.

…at this point I think we can safely say that the experiment really worked. If anybody stole it, it wasn’t many of you. Pretty much everybody bought it. And so now we all get to know that about people and stuff. I’m really glad I put this out here this way and I’ll certainly do it again. If the trend continues with sales on this video, my goal is that i can reach the point where when I sell anything, be it videos, CDs or tickets to my tours, I’ll do it here and I’ll continue to follow the model of keeping my price as far down as possible, not overmarketing to you, keeping as few people between you and me as possible in the transaction. (Of course i reserve the right to go back on all of this and sign a massive deal with a company that pays me fat coin and charges you straight up the ass.). (This is you: yes Louie. And we’ll all enjoy torrenting that content. You fat sweaty dolt).